SIM Toolkit

Managing Change will be using the recently published One to One Fieldbook from the One to One industry leaders^1. It contains practical tools and techniques for the three activities of  Design, Build and Manage:
 

• Design

  1. Identify Your Customers
  2. Differentiate Them
  3. Interact with Your Customers
  4. Customise Your Products or Services

• Build

  1. The One to One Gap Analysis
  2. Information Systems
  3. Infrastructure

• Manage

  1. Channel Management
  2. The One to One Sales Organisation
  3. The One to One Call Centre
  4. The One to One Web Site
  5. Advertising and Marketing Communications

By combining Managing Change's Strategic SIM Methodology and Framework with practical implementation tools and techniques from Marketing 1 to 1 Inc. you and your company will know where you are going and how you will get there.

External Resources
 

1. One to One Fieldbook, 1999, Peppers, Don, Rogers, Dr. Martha, Dorf, Bob, Captone Publishing, Oxford, England or Bantam Doubleday, New York, ISBN 1 900961 87 3.
   • You can download and read a summary (95K PDF file)
2. See the full list of resources for this web site for other related resources.

[Overview]

[SIM Overview] [One to One Marketing] [Mass Customisation] [Interactive Mediums] [STEP Analysis]
 [SIM Executive Summary] [SIM Report] [SIM Project] [SIM Methodology] [SIM Framework] [SIM Tookit] [SIM Illustrations] [SIM Links]

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