Why Ads? 

Riding the Whirlwind

Strategic Interactive Marketing for the Insurance Industry

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Since 1998 we have created this web site to bring you extensive additional material.

Major additional sections include:

• Digital and Interactive TV
• Mobile Computing
• Overview of 1 to 1 Marketing
• Overview of Mass Customisation
• STEP/PEST Analysis for the Insurance Industry
• SIM Framework
• Guest contributions
• What's On

and much more. See the Home page for the full list of sections or the site index.

Managing Change

Change House, Shepherds Rise,
  Vernham Dean, Andover, Hampshire, SP11 0HD, England

OK, it's a tornado on the cover! - though my dictionary defines tornadoes as violent, narrow whirlwinds. I can't find a picture of a whirlwind and it may be a long wait until I find either a picture or a real whirlwind. If Chris Bonington can take a digital camera and mobile phone to the top of a mountain, to relay live pictures via satellite and the Internet, then I'm sure someone will soon do the same for whirlwinds. Globalisation is here!