Riding the Whirlwind

Strategic Interactive Marketing for the Insurance Industry

Key Points:

KEY

This symbol marks interviewees comments,  

and this one specific recommendations or key points:

Strategic Interactive Marketing

Opportunities within the Insurance Industry for
  Exploiting the New Interactive Delivery Mediums

Content

Preface

1 Introduction

2 Management Summary

2.1 The Market Place
2.2 The Market Response
2.3 Delivery Mediums
2.4 Recommendations
2.5 Implementation

Pictures

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3 The Market Place

3.1 Drivers of Change
3.2 Consumer Behaviour
3.3 Industry Response

4 The Market Response

4.1 Product & Service Offering
4.2 Relationship Marketing
4.3 One to One Marketing
4.4 Mass Customisation
4.5 Future Delivery Mediums

5 Delivery Mediums

5.1 Post
5.2 Fax
5.3 CD-ROMS & Disks
5.4 Kiosks
5.5 Pagers & PDAs
5.6 Telephones
5.7 Interactive TV
5.8 Web TV
5.9 Internet - E-mail
5.10 Internet - WWW
5.11 Proprietary ISPs
5.12 Summary

6 Recommendations

6.1 Focus on the Market Place
6.2 Develop a Vision
6.3 Develop a Goal
6.4 Understand Ones Customers
6.5 Support an Integrated Acquisition & Ownership Cycle
6.6 Support Consumer Preferences and Choices
6.7 Develop an Overall Architecture
6.8 Approach Incrementally using Pilots
6.9 Develop Organisational & Technological Capabilities

Further sections will be made available later.

7 Implementation

7.1 Market Position
7.2 Architecture
7.3 Process Management
7.4 People Management
7.5 Technology Management
7.6 Interactive Delivery Mediums, Systems and Data
7.7 Object Technology
7.8 Data Storage, Analysis and Mining
7.9 Packages
7.10 Outsourcing
7.11 Partnership Opportunities

8 Acknowledgements

9 Selected Sources of Information

10 About Managing Change

11 Appendices