Riding the Whirlwind
Strategic Interactive Marketing for the Insurance Industry
Key Points:
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Why ads? | |
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Riding the Whirlwind |
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Strategic Interactive Marketing for the Insurance Industry |
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Key Points: |
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8 AcknowledgementsMany thanks to all those organisations listed below who have contributed to and assisted with this study.
8.1 Insurers and Bancassurers
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| Abbey National | Media Planning Manager |
| Nationwide Building Society | Divisional Strategic Planner |
| Norwich Union | Future Markets Development Manager, Household Marketing Manager |
| Prudential Corporation | Corporate Development Manager |
| Royal Sun Alliance | Distribution Manager |
| Sun Life Assurance | Operations Manager |
| Sun Life of Canada | Agency Business Project Director |
| TSB General Insurance | Business Development Manager, Marketing Manager |
| TSB Life & Pensions | Head of Marketing |
| Woolwich Building Society | Special Projects Manager |
| Zurich Insurance | Marketing Strategist, Systems Manager |
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8.2 Suppliers
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| IBM Insurance | Europe Distributions Solutions Manager |
| Interactive Financial Services | Chief Executive, Actuary & Finance Director |
| M&G Reinsurance | Business Development Managers |
| NCR Financial Systems | Director Insurance Industry |
| South Bank University | Head of Centre for Information and Office Systems |
| TriReme International | Director |
| Talmage Consultancy Services | Director |
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[Front Cover] [Report Content] [Preface] [1
Introduction][2 Management Summary]
[3 The Market Place]
[4 The Market Response]
[5 Delivery Mediums] [6 Recommendations]
[7 Implementation]
[8 Acknowledgements]
[9 Selected Sources of Information] [10 About Managing Change] [11
Appendices]
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