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Riding the Whirlwind

Strategic Interactive Marketing for the Insurance Industry

Key Points:

7 Implementation

The previous section concluded by listing a wide range of capabilities that organisations will need to acquire in order to use and exploit these interactive mediums. This section considers a few key capabilities in more depth.

  7.1 Market Position
  7.2 Architecture
  7.3 Process Management
  7.4 People Management
  7.5 Technology Management
  7.6 Interactive Delivery Mediums, Systems and Data
  7.7 Object echnology
  7.8 Data Storage, Analysis and Mining
  7.9 Packages
  7.10 Outsourcing
  7.11 Partnership Opportunities

Section 8 Acknowledgements is the next available section.
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[Front Cover] [Report Content] [Preface] [1 Introduction][2 Management Summary] [3 The Market Place] [4 The Market Response]
[5 Delivery Mediums] [6 Recommendations] [7 Implementation] [8 Acknowledgements]
[9 Selected Sources of Information] [10 About Managing Change] [11 Appendices]

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Last Updated: April 1998     © Managing Change 1997,98     www.managingchange.com