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Riding the Whirlwind

Strategic Interactive Marketing for the Insurance Industry

Key Points:
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6 Recommendations

6.1 Focus on the Market Place
6.2 Develop a Vision
6.3 Develop a Goal
6.4 Understand Ones Customers
6.5 Support an Integrated Acquisition & Ownership Cycle
6.6 Support Consumer Preferences and Choices
6.7 Develop an Overall Architecture
6.8 Approach Incrementally using Pilots
6.9 Develop Organisational & Technological Capabilities

 

Section 7 Implementation is the next available section
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[Front Cover] [Report Content] [Preface] [1 Introduction][2 Management Summary] [3 The Market Place] [4 The Market Response]
[5 Delivery Mediums] [6 Recommendations] [7 Implementation] [8 Acknowledgements]
[9 Selected Sources of Information] [10 About Managing Change] [11 Appendices]

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Last Updated: June 1998     © Managing Change 1997,98     www.managingchange.com