The SIM Framework

Mass Presentation

Most companies directly present their products or services but some also present example life style situations which then point to their various offerings.

Products are typically delivered from stock in 24 hours.

Definition: A simple two-way communication used when purchasing a non complex product or service (i.e. there an exchange of goods for money). Customers typically select their requirement from a list (i.e. products are presented) and then purchase using their credit card.

Business Value: This stage only provides business benefit for brand leaders selling commodity-type products at very competitive prices.

Timescales: Technological developments should soon see this stage providing a short to medium term payback.

Information examples are:

• List of products / services with descriptions including cost.
• Related products from own company or associates.
• Help and advice relating to life events.

Tools & Techniques could include:

• Calculator to workout mortgage repayments.

Technology: As per Mass Information plus:

• Interactive Computer Based Training (CBT) with Q&A.
• Host database look-up to select order items.
• Forms to enter name, address, order items etc..
• SET security and Trusted Third Party links for handling credit card payments.

Example Financial Services Sites:

• Guardian Insurance (quote by post)
• Metlife (life events in a friendly style)

Next is Mass Personalisation

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External Resources
 

1. For more examples of companies undertaking Mass Presentation see the Database of example companies.
2. See the full list of resources for this web site for other related resources.

[Overview] [Brand Development Cycle] [ Product/Service Development Cycle]
[Customer Relationship Cycle] [Mass Information] [Mass Presentation] [Mass Personalisation] [Mass Customisation] 
[Acquisition Cycle] [ Service Cycle] [Disposal Cycle] [Communications Cycle] [Implementation] [Tom Vassos' Framework]

[SIM Overview] [One to One Marketing] [Mass Customisation] [Interactive Mediums] [STEP Analysis]
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