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The Ultimate Home Insurance Product         

This page is a mock-up of an imaginary "has everything" home insurance product. It is based on amalgamating all the brochures and adverts that I have seen, plus one or two that I have added! You may think this is fanciful - or indeed a horror scenario - but increasingly insurers are adding more features or options in order to outpace the opposition. The record so far is one product with at least 20 options. Have insurers lost sight of the customer?

 

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The Ultimate Home Insurance Package

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   One Stop Shopping

 
Telephone

Never, ever spend another afternoon making all those 0800 calls!

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   from A & B Insurance Company

A&B Logo

your friendly, one-stop insurer - for life!

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Just See What You Get

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So Comprehensive!

   
   

 Never, ever worry again
about being  uninsured

 
 
 

NEW FOR OLD

No deduction is made for 'wear and tear'
except for clothing more than 2 years old.

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MONEY AT HOMECoins

Up to £200 automatic cover.

 
 

LOW EXCESS

With other insurers you may have to pay up to the first £200 of any claim. With us the maximum you will contribute is just £50.

 

BICYCLES

Up to £250 cover at the home or away from it, provided it is then locked. Plus £1 million 3rd party cover.

 
 

Credit CardCREDIT CARD COVER

Up to £5,000 against the fraudulent use of your cards.

 

IMMEDIATE COVER

If your insurance has expired then get protected now! Just 'phone the 0800 number below.

 
  EASY MONTHLY PAYMENTS

Spread the load and pay your premium by interest-free monthly payments.

 

OUT OF THE HOUSE

Personal property is covered for accidental loss, damage and theft.

 
 

NannyCHILD CARE

If your regular child carer falls ill, then you can employ a temporary carer.

 

25 DAYS' GRACE

To register high-value items up to £2,000.

 
 

13 MONTHS FOR THE COST OF 12

Pay your premiums in one annual installment and we will increase the cover to 13 months at no extra charge.

 

INTRODUCE A FRIEND GIFTArgos Voucher

Policy Holders who introduce a friend who takes out a policy get a £10 Argos Gift Voucher with our compliments, and your friend gets a 10% introductory discount!

 
 

ALTERNATIVE ACCOMMODATION

Up to 20% of the sum insured, should you need to move out temporarily.

 

HouseDOUBLE DISCOUNT

Take out one of our Home Building Policies as well as a Home Contents Policy and we will give you 5% discount on each of them.

 
 

NEIGHBOURHOOD WATCH DISCOUNT

A further 5% discount if you are a member of a registered Neighbourhood Watch Scheme.

 

15 DAY TRIAL

If after reading your policy, your are not completely happy, return it within 15 days for a full refund.

 
 

45 DAY GUARANTEED QUOTES

All our quotes are guaranteed for 45 days. No need to leave things to the last minute.

  JURY SERVICE

Up to £2,500 towards expenses or loss of earnings.

 
 

WindowGOOD SECURITY DISCOUNT

A further 5% discount if you have BSI approved locks on all external doors and downstairs windows.

 

LEGAL PROTECTIONPoliceman

Up to £6,000 to employ a lawyer to defend a civil or Crown prosecution or injunction.

 
 

TEMPORARY COVER INCREASE

Cracker10% increase in sum insurer over Christmas and family weddings.

 

5% HOMEBASE DISCOUNT

Policy Holders get an extra 5% discount at all branches of Homebase.

 
  LOSS OF METERED WATER

£50 per day up to £1,000.

 

MatureMATURE POLICYHOLDER DISCOUNT

7% discount if you are aged 50 or older.

 
 

FREE HOME SECURITY VIDEO

With your quote we will send you a free home video packed full of practical ideas for making your home safer and more secure.

 

15% SECURITY DISCOUNT

Policy holders are entitled to a 15% discount on security devices provided and installed by members of the National Association of Locksmiths.

 
 

TelevisionACCIDENTAL DAMAGE

Accidental damage to mirrors, fixed glass in furniture, TV, hi-fi and video equipment is covered.

 

UP TO 30% NO-CLAIMS DISCOUNT30% NCD

10% discount for each no-claim policy year, up to a maximum of 30%.

 
 

EXTENDED ACCIDENTAL DAMAGE

To cover all your possessions. Just 10% extra premium.

 

PLAIN ENGLISH DOCUMENTATIONCrystal

All our policy documents and standard letters are written in plain English, for which we have gained the Crystal Award.

 
 

£1m£1 MILLION PUBLIC LIABILITY INSURANCE

Protects your visitors, and the actions of you and your family when out and about.

 

DISCOUNTED HOME IMPROVEMENT LOANS

Policy Holders are entitled to a 1.5% discount off approved home improvement loans taken out with A & B Finance plc.

 
  PRICE PROMISE

If you find a comparable policy at a lower price within 2 months of taking out one of our policies, we will refund you the difference.

 

BUSINESS EQUIPMENTComputer

Business equipment such as computers and fax machines, up to £3,000 in the home. Plus you can specify any items you want covered away from home.

 
 

FishFREEZER CONTENTS

Up to £500 due to loss of power, breakdown or accidental disconnection.

  LEGAL AND DOMESTIC HELPLINETelephone

Free legal advise and help finding a tradesman when disaster strikes, 24 hours per day, 365 days of the year.

 
 

KeySTOLEN KEYS

Up to £500 to replace locks. Free call-out of a locksmith.

 

COMBINE ALL YOUR A & B POLICIES

Combine all your A & B Home, Building, Motor, Travel, and Accident insurances and you can pay by equal monthly installments, free of interest charges, for the next 3 months.

 
         
 
 

   all from A & B Insurance Company

A&B Logo

 your friendly, one-stop insurer - for life!  

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This free quality pen with every quote.

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 This futuristic
web-enabled telephone when you make your first premium.

Plus free e-mail for life!*

* whilst an A&B customer. You only pay for local calls.

Web telephone (9K)

Special offer: 20 hours internet surfing per month for just £5*.
 

only from A & B Insurance Company

 

 your friendly, one-stop insurer - for life!

 

Call free now on   

 0800 12 34 56

A&B logo 

Lines open 8am- 8pm
7 days a week.

 

Visit our website at www.a&b.com
We can take secure credit card orders over the web.

For your protection and to help us improve our service to you, all calls are recorded and randomly monitored.

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Why not explore the Alternative Home Insurance Product Illustration.


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This page created March 1998    © Managing Change 1997,98     www.managingchange.com