As our prospects retrieve and review the information we (6) record their access date and time, page transverses and any options selected. During this exploration, the Web Finger ^sm may identify specific questions, and the answers are again recorded. Likewise, they may be offered specific inducements. All this information is used to analyse the success of the particular mail shot and for making further targetted selections.

Note: In the case of more general promotions to micro-markets (see Stage 5) then each access is recorded against the promotions database.

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