Illustrative Slide Shows         

1. Mass Development - From "Here's One of Ours" to "Design One of Your Very Own"
   (5 slides)

   • This presentation provides a quick overview of the 4 stages in the Customer Relationship Cycle: Mass Information, Mass Presentation, Mass Personalisation, and Mass Customisation.
     Each of these stages is illustrated by showing how 4 different companies might use the Internet to promote their product, namely a drinking cup.

   • For a article that describes these stages in detail see Itinary to Mass Customisation
      

2. Pull into Directed - Creating Personalised Content with Web Genetics ^sm (7 slides)

   • This presentation first briefly illustrates the traditional mass market way of creating Web content. It then outlines a method of creating personalised content, directing customers and prospects to this information, making offers, and then recording their actions. It is a good example how the new interactive mediums can be integrated into the traditional mediums like the postal system.
      

3. Ultimate Home Insurance Policy Brochure (1 page of 19K text + 66K images)

   • Is this really the ultimate, all embracing home policy; or is it the ultimate horror policy? - you decide.
      

4. The Alternative Home Insurance Policy (a series 8 screens that simulate the user interaction dialogs)

   • This could be the shape of the future:

     • Customer choice of approach.

     • Based on needs, behaviour and capabilities.
        

5. Repayment Mortgage Illustration (9 slides)

   • This series of slides are snapshots from an envisaged simulation system, Such a system acts as a learning tool, allowing customers to explore how a repayment mortgage works, and what happens following various life events.
      

6. Endowment Mortgage Illustration (9 slides)

   • This is similar to the Repayment Mortgage Illustration. Have a look if you want to compare the differences.

   • Both of these illustrations could be used within the Product/Service Acquisition Cycle stage of the SIM Framework, probably during steps Refinement of Requirements or Evaluation of Alternatives 
      

7. General Insurance Illustration

   • to follow
      

8. Customised Credit Card Illustration

   • to follow
     

[Overview] [Mass Development] [Pull into Directed] [Ultimate Home Policy] [The Alternative Home Policy]

[SIM Overview] [One to One Marketing] [Mass Customisation] [Interactive Mediums] [STEP Analysis]
 [SIM Executive Summary] [SIM Report] [SIM Project] [SIM Framework] [SIM Methodology] [SIM Illustrations] [SIM Links]

[Key Information & Resources] [Guest Contributions] [List of Support Topics] [What's On] [News Headlines]

[Contact] [Company] [Disclaimer] [Privacy] [Legal] [Copyright Fair Use] [Feedback] [Publications]
[Publicity] [Why Ads?] [What's New] [What's Coming] [Technical Info]
 [Home]   [Site Search Form]   [For a Full list of Contents see the Site Map]