Super Cups Plc is a large and traditional company and their site trys to show that they are indeed "with-it". With a desire to build the site quickly and at low cost, they have unfortunately filled it with information which is easily to hand and that from their perspective is important. Super Cups needs to protect their relationships with their distributors, that's why you cannot buy on-line. Note also the lack of price information. Another reason is that they would find it administratively difficult to integrate a new distribution channel.
 

This page created March 1998    © Managing Change 1997,98     www.managingchange.com