The purpose of this mock-up is to show the concepts of customising products and services to meet customer needs, both tangible and intangible. It addresses parts of the Acquisition stage in the SIM Framework.

This demonstration is not aiming to show good web page design. Besides good web page design comes through understanding how users interact and how they think and visualise. A company may well have to provide a choice of dialogues to meet different cognitive needs.

Note that the user can choose from 4 different modes of working according to their own perceived capability, expertise, need for a unique product, or simply their time constraints. At any time they can switch to another mode. In effect it is allowing the user to choose one of the 4 stages within the Customer Relations Cycle: Mass Information (selection 1), Mass Presentation (2), Mass Personalisation (3) or Mass Customisation (4).

Click on the arrow head for option 3 (this is currently the only option available).

		Your Choice Home Insurance Package
		from A & B Insurance Company                        your friendly, one-stop insurer - for life! Please Make Your Selection                                    click an arrow head to select
		1   Protecting your home and loved ones.         2   We suggest 3 suitable products for you to choose from       3   Together we will select a suitable product       4   You build your own product to meet your specific needs At any time you can switch choices without having to repeat any information. Need help? Just click on the red telephone to speak to one of our helpful customer service representatives. Need more information? Then click on the information icon. You will find these symbols on all our web pages. At any time you can suspend your session by clicking on the STOP icon and then return at a later date by clicking on the GO icon. All information is encrypted to protect your privacy and will not be disclosed to other companies outside the A&B Group.

Click on the arrow head for option 3 (this is currently the only option available).

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