Strategic Interactive Marketing

Why is this a strategic issue?

Concurrent and fast change in a number of areas are fueling fundamental paradigm shifts. These include:
 

• Aging and more atomic society.
• Political imperative to reduce the increasing social benefits.
• Explosion in information availability and delivery.
• Consolidation, especially on a global level.
• Paradox of new entrants, especially those with brand power and innovation.
• New streamlined and flexible production and delivery methods, both for manufacturing and services.
• Customer lifestyles becoming fragmented and timeless (24 hour society).
• More knowledgeable, articulate and demanding consumers.

Follow the link for a more fuller discussion of these environmental factors.

Next is Impact and opportunity within the insurance industry

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