Strategic Interactive Marketing

Why Interactive?

Encourages Collaboration

Many of the new mediums are two way. They facilitate customer feedback about the product or service throughout the product lifecycle as well as information on how well you deliver and support it. Think about it: direct feedback from customers to product developers and service personnel can only lead to a company that is more responsive to the marketplace.In effect, the your customers become consultants. Whilst this could be free, rewards such as discounts, special offers and priority treatment will help to forge a lifetime of collaboration.

Allows Unique Products and Services

The new mediums allow interaction so that people become intimately involved with the delivery process, and even the design and manufacture of their own unique product or service. This creative involvement encourages people to take ownership of their creation. Buying the product or service secures that ownership permanently. The medium allows them to personalise not only what they receive but also when, why and how they receive it.

Realises Mass Customisation

Because the processes are highly automated, economies of scale are possible. Thus custom products can be delivered and supported at the cost of their equivalent mass produced but "vanilla flavoured" rivals.

Facilitates Customer Trial

With additional software your customers can evaluate the product or service and then tune it to better meet their own needs. By monitoring what customers do, and by noting their needs and aspirations, your product designers can modify and promote better products to other less adventurous customers.

Next is Benefits of Strategic Interactive Marketing

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