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Strategic Interactive Marketing

Customer Oriented Approach

The processes mentioned in step 5 need to encompass all business functions. SIM proposes that these processes are customer oriented and within the brand umbrella:
 

• Brand Development Cycle
  • Product/Service Development Cycle
  • Customer Relationship Cycle
    • Product/Service Acquisition Cycle
      • Communications Cycle
    • Customer Service Cycle
      • Communications Cycle
    • Customer Product/Service Disposal Cycle
      • Communications cycle

To exploit the opportunities of the new delivery mediums, Managing Change has developed a marketing oriented SIM framework that reflects these cycles.

Next is Much more more than the Internet

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