SIM Brochure

This is a reconstruction of a tri-panel brochure.

Strategic      Interactive         Marketing

Meeting Consumer's         Needs via the New                Interactive                       Mediums

 

In the fast changing world of electronic distribution, marketing needs new metaphors, tools and techniques to help us understand and respond.	SIM	Strategic Interactive Marketing provides a framework that meets today's needs in world of mass information, and then into the future of 1 to 1 personalisation and mass customisation.
Interactive marketing is more than turning glossy brochures into shimmering web pages. It requires targeting individuals with relevant content and personalised products.	SIM is realising the visions of Don Peppers & Martha Rogers, authors of The One to One Future, and B. Joseph Pine II, author of Mass Customization.	Using this framework we can   help you and your organisation respond to the new challenges of the Internet and the other interactive mediums.

Apologies about the background leakage under Netscape.
  I'll be very grateful if anyone can provide a solution.

Interactive Marketing Facts Users Estimated 1m UK users - 50% using the Internet daily. Average age is 29, 22% are female, and over 50% are married/have a partner. Half have attended college or university and a third earn over £33,000 p.a.. The mass market is strongly influenced by brands. The value added markets by meeting their particular needs. UK Financial Services Over 20 banks, 20 building societies and 100 insurance companies already on the net. Many are also experimenting with interactive TV and kiosk systems. Telesales and servicing is well established. 45% of the UK population would use on-line banking. Retailing UK home shopping is being piloted on the Net (e.g. Tesco). Murdoch's 200 satellite channels will boost home shopping using interactive TV. On-line banking and other financial services will quickly follow for the mass market. 14% users already shop on the Internet and by the year 2000 an estimated 100m users will be spending $100bn p.a. Traditional retailers have 6% margin whereas on-line retailers have 18%. - Hoskyns report. Interactive Business Benefits Reduced Costs

Traditional distribution vs interactive banking costs: Branch Banking 60p   Telephone Banking 35p   ATM Banking 17p   Interactive Banking 8p   Cost / Income ratios: High Street Banks 50%   On-line Banks 15%

Greater Profitability 16% of US homes to take interactive banking by year 2000. Being in the upper income bracket they are estimated to have 30% of the retail banking profitability. - Booze Allen. Value added applications distributed over the new mediums will attract customers to purchase new services, often personalised to their particular needs. True 1:1 marketing. Improved Service 24 hour instant product information, account enquiries, etc..

 

Riding the Whirlwind is a recent detailed report. It is based on in-depth research into the strategic use of the new interactive mediums within the insurance industry. Meeting Your Requirements SIM is brought to you by Managing Change, who has links with companies like TriReme, a specialist in Object Technology. Our approach is strategic, structured and thorough, with the objective of producing high quality and practical outcomes. Working in partnership with your marketing department we aim to produce strategic, market driven solutions that give you competitive advantage. For systems delivery, we can work your own IT department, in order to provide an integrated service. Managing Change specialises in feasibility studies, interactive delivery, and process management. Managing Change brings many years experience in Strategic Business Analysis and Project Management with an accent on financial services. For more information contact Alan Cooper at:   Managing Change, Change House, Shepherds Rise, Vernham Dean, Andover, Hampshire, SP11 0HD. Telephone & Facsimile: +44 (0) 1264 737609 E-mail: contact-at-managingchange.com Managing Change A proactive approach to change. Managing Change is the trading name of Alan E. Cooper   MBA, Dip. Mkt., MIBPR, AMIMC, MSPS, MAMGP

External Resources
 

1. See the Links to External SIM Resources.

[Overview] [Concepts and Principles] [Distribution Issues]
[Behaviour Analysis and Behaviour Models]
[Business Rules Approach] [SIM Brochure]

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