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Sample of USA, New Hampshire
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Financial Services Banking, Insurance, Investment, Mortgages, Loans, Credit Cards, etc.. NOTE: THIS IS A MOCK UP SHOWING THE LAYOUT - IGNORE THE CONTENT
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One to One Marketing It is an approach that concentrates on selling as many services or products as one can, one customer at a time. It involves 4 customer activities as identified below: It involves identifying and then differentiating customers, usually based on their Life Time Value (LTV). With the selected customers, it involves the process of customer collaboration, seeking to engage and interact with customers in dialogue, inviting them to communicate their needs and aspirations, theeir problems and ideas. This interaction is increasing using the new interactive mediums. Customers become part of the NPD and manufacturing process (see mass customisation).
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Mass Customisation It is the marriage of mass production with individual customisation giving customers products and services that meet their individual needs yet manufactured at mass produced prices. It is more than mass personalisation. In mass personalisation the customer is involved at the later stages of manufacturing, typically selecting fixed additional options for a standard base product orr service. Mass Customisation involves customers participating in the design. By allowing customers to become part of the design process, they can create a product or service that meets their particular needs. CCustomers may design themselves, or through an agent, often by using the new interactive mediums. Design can include simulation, allowing the customer to trial the product under varying situations. Deesign aspects can include the product or service, its packaging, delivery, value added services, and its ongoing servicing. By providing Mass Customisation as part of an ongoing customer relationship, it is allowing people to continually assess and amend their products and services as their life circumstances change. Mass Customisation will usually involve a component based approach to design and manufacturing and be part of a one to one marketing strategy.
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Date of Live Running: |
March 1999 |
Weeks to Deployment: |
16 |
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Process Management Is the definition, creation, operation and management of all the activities allowing a business to deliver added value to its customers, provide a return to shareholders and meets its obligations to oother stakeholders. Activities are the tasks undertaken by one or more persons. They consume resources and take time to execute. Processes consist of one or more linked activities. They are usually initiated by some event and can be internal to a company or extend across a whole industry, involving many parties, both commerciall and non commercial. Processes should deliver value added to end customers or to third parties on behalf of customers. They may benefit or impact on other stakeholders. Increasingly, customers and other external parties aare becoming active participants within the process activities. Processes should have a Process Owner who is responsible for monitoring the performance of a process and initiating improvements when cost effective, or is necessary to maintain competitiveness, or iss required for some other reason (e.g. legislative).
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| Figures are annual amounts and in US $ | ||||
Revenue |
Additional |
Total |
Full Implemen- |
ROI in |
1,000,000 |
2,000,000 |
3,000,000 |
50,000 |
3 |
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Interactive Mediums These are the communication channels that allow customers and other participants, like agents, to interact with an organisation. Traditionally they have been retail outlets and the postal system. Now the emphasis is on electronic communications channels that are speedier and more cost effective. They include the Internet, fixed and mobile telephones, interactive TVs, electronic kiosks, personal data assistants (PDAs), and in the future, house hold and other appliances including cars. Increasiingly we will see devices have in-built electronic agents that will learn our preferences and act on our behalf. Many interactive mediums allow customers to design their own goods (mass customisation) and to continuously monitor and amend their products and services.
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Web: Super Vendor
EMail: sales-at-SuperVendor.com
Business: Systems Integrator
Date of Submission:21/Dec/00
© 2000 Super Vendor All rights reserved. Company and product names mentioned may be the Trademarks of the submitting company or of other companies.
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