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Managing Change
Market driving, process enabling
change
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Home
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March 1998
Change House, Shepherds Rise, Vernham Dean, Andover, Hampshire,
SP11 0HD, England |
Managing Change is pleased to announce the launch of its
web site
www.managingchange.com
Innovative, market driven, interactive, insurance
strategies. |
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Suitable for Netscape 3 or Internet Explorer 3 and above - no frames
- 1 image map (with alternative menus)
Strategic Interactive Marketing - Differentiating Yourself
from the Masses
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Riding the Whirlwind is a major report into the strategic use of the
new interactive mediums within financial services, particularly insurance.
It looks at how 1 to 1 marketing and mass customisation can be realised by
using the new interactive technologies like the internet, web-TV, kiosks,
personal digital assistants, and smart telephones.
At the site you can read all about Strategic Interactive Marketing (SIM),
the SIM Project, and the SIM Implementation Framework. Each month, more of
the Riding the Whirlwind report is being made available on-line.
In the STEP Analysis, understand the environmental forces shaping SIM.
Then learn about the concepts and opportunities with 1 to 1 marketing, mass
customisation, and the new interactive mediums. Why not add your own contribution
in the Guest column?
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Support Topics: Process Design & Improvement,
and Organisational Change
Over the year we will be adding sections on both these topics, set within
the context of Strategic Interactive Marketing and the steps for a
successful implementation.
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Meanwhile, you may be interested to read an Executive Summary of Managing
Change's research into BPR and Organisational Cultural Change Techniques.
Again, each month we are making more of the thesis available on-line.
Information and Resources
These include company information, case studies, papers and presentations,
book reviews, and SIM Resources such as web sites, books, articles, newsletters,
products, etc..
Feedback would be appreciated either on-line, by post or telephone.
Regards, Alan Cooper
E-mail: sim-at-managingchange.com. Tel. & Fax.: +44 (0) 1264 737609
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