Market driving, process enabling
Change House, Shepherds Rise, Vernham Dean, Andover, Hampshire,
SP11 0HD, England
Innovative, market driven, interactive, insurance
AUTUMN NEWS UPDATE
Join the Personalised
& Customised Age
Differentiate Yourself from the Masses
More Riding the Whirlwind available on-line.
Riding the Whirlwind is our major report into the strategic use of
the new interactive mediums within financial services, particularly insurance.
It looks at how 1 to 1 marketing and mass customisation can be realised by
using the new interactive technologies like the internet, web-TV, kiosks,
personal digital assistants, smart telephones and call centres.
Sections 1 to 5 of Riding the Whirlwind report are now available
2 Management Summary
3 The Market Place
4 The Market Response
5 Delivery Mediums
the Home page just click on the menu item Strategic
Interactive Marketing and then on the report cover.
Coming Soon, to a Screen Near You.
A complete new section within the SIM web site devoted to the latest developments
in Interactive TV is under development.
the Home page just click on the menu item
Interactive Mediums or the Web-TV
Guest Contribution from Don Peppers & Martha
Strategic Interactive Marketing is built upon the pioneering works of Don
Peppers & Martha Rogers (of One to One Marketing fame) and B. Joseph
Pine II (of Mass Customisation fame). When written in 1993 their ideas
were visionary. To-day with the new interactive mediums and relationship
software companies like yours are now able to realise their ideas for competitive
Don Peppers & Martha Rogers
have kindly written a Guest Article
on The One to One
Enterprise Depends on High Impact Customer Interaction. This has
a financial services flavour. Look out for their new fieldbook
due out in the Autumn.
the Home page click on menu item
Guest Contributions or the letter
Joseph B Pine II and the Experience Economy.
Joe Pine is busy with a new book on the Experience Economy. You may have
seen his articles in the Harvard Business Review and the Wall Street
Journal and the FT recently ran a piece on it. We have added a page
describing the key concepts as well as the full references to the articles.
the Home page click on the menu item
Mass Customisation and then page
It's not too late to book for Pine's Experience Seminar called "thinkAbout".
See What's On.
are being written from leaders in the innovative delivery of financial services.
Log-on and find out What's New.
E-mail: sim-at-managingchange.com. Tel. & Fax.: +44 (0) 1264 737609
Managing Change is the trading name of Managing Change SIM Ltd registered
in England and Wales. Registration number: 3591060
Registered Office: 7 Shepherds Rise, Vernham Dean, Andover, Hampshire, SP11
Contribution] [Launch Flyer]
[List of Newsletters]
[SIM Exec Summary]
[One to One Marketing]
[SIM Executive Summary]
[Key Information & Resources]
[List of Support Topics]
[Copyright Fair Use]
[For a Full list of Contents see the Site Map]
This page last updated September 1998 © Managing
Change 1997,98 www.managingchange.com