More Riding the Whirlwind available on-line.

Riding the Whirlwind is our major report into the strategic use of the new interactive mediums within financial services, particularly insurance. It looks at how 1 to 1 marketing and mass customisation can be realised by using the new interactive technologies like the internet, web-TV, kiosks, personal digital assistants, smart telephones and call centres.

Sections 1 to 5 of Riding the Whirlwind report are now available on-line.

1 Introduction  2 Management Summary  3 The Market Place  
4 The Market Response 5 Delivery Mediums

From the Home page just click on the menu item Strategic Interactive Marketing and then on the report cover.

Coming Soon, to a Screen Near You.

A complete new section within the SIM web site devoted to the latest developments in Interactive TV is under development.

From the Home page just click on the menu item Interactive Mediums or the Web-TV icon.

Other SIM Activities at Managing Change.

Managing Change has also been busy:

• The WOT magazine has published an article entitled Welcome to the Personalised and Interactive Age looking at the marketing and delivery of insurance products from the man on the bicycle through call centres to the opportunities and impact of I-TV.
  From the Home page click on the menu item Publications.
   

• Adding some new Illustrations depicting customer choice and learning in an interactive age:

  The Alternative Home Insurance Policy  Repayment Mortgage Illustration Endowment Mortgage Illustration

  From the Home page click on the menu item Illustrations or the slides icon.

• With the concepts of SIM becoming widely accepted we are now focusing on the availability and capabilities of SIM enabling software - sometimes known as Customer Relationship Management software or Enterprise Business Centre software.
  More information later.
   

• In October, Alan Cooper will be in the chair at the IIR conference on Practicalities of Measuring, Monitoring and Maximising the Success of Your Website & Internet Marketing Strategy. If you are going and would like £100 discount then just call - limited numbers!
  From the Home page click on the menu item What's On. 
   

Business Process Reengineering and
Organisational Cultural Change.

We have now made available on-line 4 sections of this earlier work by Managing Change.

Abstract  1. Introduction  2. BPR  3. Culture  4. BPR & Culture

The Executive Summary of the Organisational Change Techniques Survey remains on-line.

From the Home page click on the menu item Organisational Change or the magnifying glass icon and then on the BPR report cover.