Managing Change
Market driving, process enabling change

Guest
Contributions

8 April 1998    Change House, 7 Shepherds Rise, Vernham Dean, Andover, Hampshire, SP11 0HD, England

www.managingchange.com
Innovative, market driving, interactive, insurance strategies.

Managing Change Welcomes Guest Contributions

As an experienced marketing, IT or business professional, I am sure that you have many ideas and opinions about the future shape and opportunities with interactive marketing. Now is your chance to share those with others, to enrich the debate, and maybe even help to shape the future.

Managing Change's new web site has a Guest Contributions column and I invite your participation. I am quite happy to accept articles or presentations that you may have already prepared, provided of course that you have the copyright or permission to re-publish. All contributions will be credited and links can be made to your own site. A short bibliography is welcome.
 
 

Chosen topics should cover 2 or more of the 6 themes of the web site:

One to One Marketing Insurance and Financial Services Mass Customisation
Interactive Mediums Process Management Component Based Development

Articles can range from an external market perspective, such as consumer behaviour and trends, market research, competitive forces, the business opportunities or imperatives, and making the business case, through to implementations issue, such as organisational change and culture, developing new skills, integration with other communication channels, information technology, and risk management. 

How to Submit:

• E-mail to sim-at-managingchange.com as either plain text or as an attachment in Word, Ami Pro, Word Pro, Word Perfect, HTML, Envoy, Adobe Acrobat, Freelance Graphics, Powerpoint (not latest version) (please consult for other formats or send a test example, especially if you have DDE/OLE objects).
• On-line at http://www.managingchange.com - then select the Guest Contributions menu option. It is best to prepare your contribution off-line and then copy and paste into the form (only plain text with this method).
• By Post, either on disk or as hardcopy - see the address at the top of this page.