One-to-One Marketing

The Technologies

One to One Marketing exploits the new technologies, especially the interactive ones:
 

• Internet, interactive TV, web-TV, kiosks, fax, e-mail, voice mail, personal data assist, mobile phones, smart phones, etc., all allow personal messages and encourage customer feedback - and at a time and a place that suits the customer.

Click here to read more about the interactive technologies.

Exploiting these technologies requires a range of appropriate support technologies, such as:

• customer information system, rules based systems, e-commerce systems, data mining tools, component based IT systems, enterprise repositories, object technology systems to mention a few.

Click here to see the full list of support technologies and associated page links.

But these new technologies can do far more that simply provide new distribution channels to customers, or to support relationship management - important though these issues are in these competitive times. Interactive mediums, together with the support technologies outlined, can herald a new era of Mass Customisation.

Next is Mass Customisation

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[Overview] [Why an issue?] [More than RM] [Expensive?] [Technologies]
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