One-to-One Marketing

More than Technology

One to One Marketing requires a different approach:
 

• There is a need to manage your customers, not just your products.
• You must take products to customers, not expect customers to come products.
• Protecting privacy is important. Threatening privacy destroys trust and discourages collaboration.
• It requires that all parts of the organisation that deal with or support customer services, to be truely customer focused, treating each as an individual.

To be successful with One to One Marketing you may well need to undertake a change management programme.

Next is Benefits of One-to-One Marketing

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