Customer Valuation

This page looks at how customers can be segmented and then targetted according to their life time value.

Customer Valuation Topology - Source: One to One Enterprise, p103

External Resources
 

1. Peppers, Don, & Rogers, Martha, 1994, The One to One Future, Piakus, London (Pbk)
2. Peppers, Don, & Rogers, Martha, 1997, Enterprise One to One : Tools for Competing in the Interactive Age, Currency, New York
3. Peppers, Don, & Rogers, Martha, 1999, The One to One Fieldbook: The Complete Toolkit For Implementing a 1to1 Marketing Program
4. See the Links to External SIM Resources.

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