Customer Differentiation Matrix

This page looks at how to differentiate customers according to their needs and how they value the offering.

Customer Differentiation Matrix - Source: One to One Enterprise, p103

External Resources
 

1. Peppers, Don, & Rogers, Martha, 1994, The One to One Future, Piakus, London (Pbk)
2. Peppers, Don, & Rogers, Martha, 1997, Enterprise One to One : Tools for Competing in the Interactive Age, Currency, New York
3. Peppers, Don, & Rogers, Martha, 1999, The One to One Fieldbook: The Complete Toolkit For Implementing a 1to1 Marketing Program
4. See the Links to External SIM Resources.

[Overview] [Why an issue?] [More than RM] [Expensive?] [Technologies]
[Mass Customisation] [More than Technology] [Benefits] [Implications]
[Customer Differentiation Matrix] [Customer Valuation]

[SIM Overview] [One to One Marketing] [Mass Customisation] [Interactive Mediums] [STEP Analysis]
 [SIM Executive Summary] [SIM Report] [SIM Project] [SIM Framework] [SIM Methodology] [SIM Illustrations] [SIM Links]

[Key Information & Resources] [Guest Contributions] [List of Support Topics] [What's On]

[Contact] [Company] [Disclaimer] [Privacy] [Legal] [Copyright Fair Use] [Feedback] [Publications]
[Publicity] [Why Ads?] [What's New] [What's Coming] [Technical Info]
 [Home]   [Site Search Form]   [For a Full list of Contents see the Site Map]