What are the Benefits, especially in respect of SIM?

Meeting Unique Customer Needs

• Inheritance allows unique personalised products to be designed for each customer. This is a fundamental of SIM.

Improved Customer Service

• All information from servicing the customer can be recorded in an object technology database. Relationship management is another key fundamental of SIM. It needs to embrace the unique products of each customer.

Exploit Market Opportunities

Business changes and opportunities can be implemented much easier. SIM is about being proactive and fleet-of-foot in a dynamic business environment. It is about meeting the diversified needs of customers arising as a result of political, economic, social and technological change.
 

Responsive Customer Service

New interactive delivery mechanisms like the Internet and Intranet are object oriented and can be integrated into an enterprise's core systems and data. This is another fundamental of SIM, the ability to interact and collaborate with customers.

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