Financial Site Traffic Increased Nearly 40% Since December 98

Source: AIM's Research Update Service May 26, 1999

The number of unique visitors to financial Web sites and online properties at work increased 37% (from 5.95 to 8.15 million unique visitors) from December 1998 to March 1999, according to Silicon Alley-based Media Metrix. Media Metrix also reported that Internet users spent nearly 70% more time visiting financial sites at work than at home in March 1999 (37.7 avg. minutes at home vs. 63.9 at work). Time spent on the top 10 financial Web sites and online properties at work increased nearly 60% on average. Among the top 10 financial sites at work, Fool.com and eTrade.com had the greatest increase in number of Unique Visitors from December to March. Yahoo Finance and the Quicken Financial Network maintained their positions as the number one and two financial sites at work, respectively, during the first three months of this year.

Top Financial Sites Ranked by Unique Visitors (U.V.'s)

Rank	Site	At Work March 99 1,000s	At Work Dec. 98 1,000s	% Increase
1	Yahoo! Finance	2,800	2,220	26%
2	Quicken Financial Network	2,008	1,230	63%
3	AOL Personal Finance	1,720	1,200	43%
4	MSN's MoneyCentral	1,157	683	69%
5	CBS Marketwatch	891	740	20%
6	CNNFN.com	885	723	22%
7	Etrade.com	744	357	108%
8	Wall Street Journal sites	613	427	44%
9	Bloomberg.com	559	409	37%
10	Fool.com	558	211	164%

More Info:
Michelle Beilsmith, +1 212-460-7987
Stacie Leone, +1 212-460-7997

Copyright 1999, Association for Interactive Media. Permission is granted to copy and distribute freely.

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