Mobile Computing

What's On Offer Summary

[Providers] [Content] [Equipment] [Availability] [Cost]

This information has been obtained from published material. It is  given to illustrate the different ways the providers segment their markets and should not be used to make a purchase decision. Cost are as at October 1999. Not all tariffs are shown.

Providers	BT Cellnet	One2One	Orange	Vodafone AirTouch	Virgin Mobile
Backing Companies	BT (BT bought out Securicor in 9/99)	Deutsche Telekom	Mannesmann	Vodafone AirTouch	Virgin and One2One
Subscribers as at December 1999. See Number of Mobile Customers for trends.	6.95m	4.16m	4.9m	7.94m	120k

Content___	BT CellNet	One2One	Orange	Vodafone	Virgin Mobile
Voice	Yes	Yes	Yes	Yes	Yes
Short Message Service
Voice read E-mail
Text Email
Web Access
Other
Interactivity Planned

Equipment	BT CellNet	One2One	Orange	Vodafone	Virgin Mobile
Mobile Phones	Yes	Yes	Yes	Yes	Yes
PDAs
Pagers
Other
Major Retailers	Carphone Warehouse, The Link,Dixons, Asda, DX Communications	Own chain of kiosks and shops within shops, Carphone Warehouse, The Link, DX Communications, Dixons, J. Sainsbury, Boots, Woolworths, Homebase, Radio Rentals, Shell petrol stations.	Carphone Warehouse, The Link, Dixons, DX Communications	Carphone Warehouse, The Link, Dixons, Tesco, Boots, Sainsbury (Savacentre), Woolworths, Comet, DX Communications	Virgin Megastores, Our Price shops
Availability
Geographical coverage
Launch Date		1994			Nov. 99
Investment		£1.2bn to 3/99 with another £600m planned.			£100m over 2 years including advertising.
Advertising		£50m advertising spend planned for 99/00			£20m spent to-date.

Cost This information has been obtained from published material. It is  given to illustrate the different ways the providers segment their markets and should not be used to make a purchase decision. Cost are as at October 1999. Not all tariffs are shown. [BT Cellnet] [Orange] [OnetoOne] [Vodafone] [Virgin Mobile] BT Cellnet Tariff MyTime Frequent Caller Plus Pay & Go Handset t.b.d.  t.b.d.   t.b.d.   Initial Charge t.b.d.  t.b.d.   t.b.d.   Call Tariff Scheme Post-pay Post-pay Pre-pay Subscriptions / Vouchers £14.99/month £40/month £10 and £15 pre-pay vouchers £20 pre-pay vouchers  Inclusive calls / Voucher Validity £5 off-peak £20 60 days  90 days Calls to UK Fixed Lines 40p/min. peak 2p/min. off peak 20p/min. peak 10p/min. off peak  20p/min. peak 10p/min. off peak  25p/min Calls to same Network Provider unknown unknown unknown Calls to UK to other Mobiles unknown  unknown unknown Other costs unknown unknown  unknown

Orange

OnetoOne

Vodafone

Virgin Mobile

External Resources
 

1. Harrison, Michael, 1999, Having a One2One with the market, The Independent, 25 March 1999.
2. McIntosh, Bill, 1999, No end in sight to Britain's mobile revolution, The Independent, 10 October 1999.
3. McIntosh, Bill, 1999, Branson jumps on the mobile bandwagon, The Independent, 12 November 1999.
4. Also see the full list of resources for this web site for other related resources.

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