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Mobile Computing

DisadvantagesThis page to be editted

[Consumer] [Service Provider] [Advertising Industry] [Suppliers of Goods & Services]

Consumer

• xxxxxxx UPDATE THIS LIST FROM DIGITAL TV xxxxxxxx
• Capital outlay on decoder box or new digital TV
  • Both BSkyB and ONdigital are now lending the decoders for free (and with BSkyB also the satellite dish) although there is an increase in subscription rates of up to £2 per month
• Depending on the type of supplier, the need for a new satellite dish, possible new aerial, or having the drive / garden dug-up for cable.
• Usually 12 months up-front subscriptions so as to get low cost or free installation/connection.
• ONdigital subscribers have to install the decoder themselves (should be less complex than a video recorder).
• Many programmes only available on a pay-to-view basis, especially major sport events.
• Pressure or requirement to connect the decoder or digital TV to a telephone socket and have viewing habits recorded and transmitted.
• Need to either stick with the main channels or master the Electronic Programme Guide in-order to find particular programmes.
• Possible increase in the TV License fee for Digital TV.

Service Provider

• xxxxxxx UPDATE THIS LIST xxxxxxxx
• Huge capital investment in new cameras, recording, editing and transmission systems.
• Need to keep analogue systems going in parallel for some 5 to 10 years.
  • By providing free decoders, BSkyB hopes to quickly switch its analogue subscribers to digital and thus be able to switch of its analogue system earlier than anticipated.
• Need to acquire a vast library of programme material suitable for both mass and niche audiences.
• Need to broadcast the BBC public service channels for free.
• Need to acquire sole transmission rights to major events such as sport.
• Need to acquire demographic material and viewing habits of their subscribers.
• Need to maintain advertising revenue when there is a decline in viewing numbers for individual programmes.
• Possible need to introduce new technology, processes, and marketing so as to be renumerated by advertisers on a per actual viewer reached, per response to an advert, or even per resulting sales (reference similar discussions on the internet about "click throughs").

Advertising Industry

• xxxxxxx UPDATE THIS LIST xxxxxxxx
• Accurate knowledge of consumer's demographic and viewing habits shifts to providers.
• Possible new payment models (see above under Provider).
• Need to sponsor or completely pay for programmes.
• In turn this requires clients willing to pay for part or all of the programme costs.
  • For example, to provide items in programmes (e.g. dress worn by the
    news reader) which are then linked to web site or sales order telephone line.
• Additional costs and complexity to build interactive adverts. These could take an number of forms, for example:
  • Click the blue button to see a longer in-depth advert.
  • Click the green button to call our Customer Service Centre
  • Click the red button to see more details on our web site.
  • Adverts could be segmented with hyper-text links between the parts,
    selected either by the viewer, or based on answers to questions,
    or by the viewer's profile.
  • Ability to purchase on-line immediately after seeing the advert.

Suppliers of Goods & Services  xxxxxxx UPDATE THIS LIST xxxxxxxx A further shift to a 24/7 society where people expect service delivered when and how it suits them. Call Centres will need to be able to handle sudden peaks in call volumes following the showing of adverts. This will include: telephone calls TV ring-me back buttons via web-access web ring-me back buttons Consumers will expect customer service representatives to be knowledgeable about the goods and services they have just that moment seen. Buyers will expect to be told actual availability of stock and specific delivery time. Sales and service will have to be very responsive as consumers will wish to resume watching their favourite programmes. Deliveries will need to be made at a time that is suitable for the customer. Consider using: 24 hour/ 7 day carriers local convenience stores or petrol stations as drop-off and collection points. local representatives to receive the goods in the daytime and then deliver the goods at a convenient time for the customer.

Could Your Call Centre Cope? There was mayhem in October 99 when a million football fans per hour jammed the telephone system trying to buy tickets for the Scotland-England Euro 2000 qualifier match. In the first minute 17,000 tried to get through and BT had to pull the plug to protect their own system. By then only 4 tickers had been sold. Two hours later the system was back up but most fans simply heard a pre-recorded message telling them to try later. The ticket centre had been provided with 70 lines and 35 operators, sufficient it was believed to cope with 2,000 callers per hour.

Next is the Advantages

External Resources
 

1. O'Sullivan, Jack, 1999, Scottish fans jam phone network in rush for tickets, The Independent, 30 October 1999.
2. See the full list of resources for this web site for other related resources.

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