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Mobile Computing

Audience

[Target Audience] [New Segmentation Models] [Huge Advertising Campaigns] 

Target Audience

Orange: business customers & those with monthly billing; One2One and BT Cellnet: pre-pay market; Vodafone: all segments.

New Segmentation Models

Nokia: High Flyers; Technologists, Fashion Conscious;

Multiple ownership: phones for voice, for internet surfing, car phones, email phones, disposable phones, phones for the kids.

Huge Advertising Campaigns

Next is Disadvantages

External Resources
 

1. Cornwell, Robert, 1998, All the Finns want from Santa is a mobile phone, The Independent, 23 December 1998.
2. Guerrera, Francesco & McIntosh, Bill, 1999, The Nordic Connection, The Independent, 16 June 1999.
3. Also see the full list of resources for this web site for other related resources.

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