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Digital, Interactive and Web TV

UK Customer Base

[Number of Digital Customers by Provider]
[Why are UK Consumers Buying Digital Televisions?]
[UK Digital & Analogue Platform Penetration / Multi-channel homes]

Number of Digital Customers by Provider

Total 8m UK households

Note: The companies involve often quote signed-up rather than installed subscribers.
Source: UK National Newspapers

Brief Commentary: BSkyB started with an  existing analogue customer base and much of the growth was converting them to a digital platform. This is now almost complete and the company expects to switch off its analogue service in the coming months, a good year ahead of the original plan. The cable companies similarly are converting analogue customers but commenced the process later and they had more technical challenges in converting the variety technologies from the myriad of cable companies that were acquired. They now appear to be making good progress although their churn rate, at 20%, is twice BSkyB. ONdigital (now called ITVdigital) had no conversion but neither did it have an established customer base. The slow take up is due to poor marketing.

Why are UK Consumers Buying Digital Televisions?

UK Digital & Analogue Platform Penetration / Multi-channel Homes

We define multi-channel homes as those with subscription channels in addition to the free-to-air channels.
Depending on the subscription package, these homes may have access to 100s channels plus pay-per-view
movies and sports events.

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Next is Who are the Players

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External Resources

1. D2K: Just Zeros and Ones - Report into Viewing Behaviour in Digital Homes, 1999, Television Research Partnership
2. Also see the full list of resources for this web site for other related resources.

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