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There have been experimental interactive advertising since 1996 when a study by the JWT agency for the cable company Videtron showed that viewers attention was twice a strong compared to non interactive adverts.
Back to Interactive Services - Part 1:
[Provider's Interactive Services] [Home Shopping] [Home Banking and other Financial Services]
Back to Interactive Services - Part 2:
[Entertainment] [News and Information]
[Sport]
[Education and Government Services]
[E-mail, Teletext & Internet Access]
[Other Interactive Services]
[Digital TV Content]
[Introduction]
[Summary] [No.
Customers] [US Scene]
[European Scene]
[Delivery Channels]
[Players] [H/w &
S/w] [EPGs] [Existing
Services] [New Services]
[Audience]
[Disadvantages]
[Advantages]
[Sceptics]
[Advertising] [Financial
Services]
[Mediums Overview]
[SIM Report Mediums]
[More
Recent Developments
]
[Which to Use?]
[Other
Technologies]
[SIM Overview]
[One to One Marketing]
[Mass Customisation]
[Interactive Mediums]
[STEP Analysis]
[SIM Executive Summary]
[SIM Report]
[SIM Project]
[SIM Framework]
[SIM Methodology]
[SIM Illustrations]
[SIM Links]
[Key Information & Resources] [Guest Contributions] [List of Support Topics] [What's On]
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This page updated June 2001 © Managing Change 1997,98,99,2000,01 www.managingchange.com