Methods of Mass Customisation

This page looks at the different ways that products and services can be mass customised.

• Customise services around standard products and services.

• Create customisable products and services.

• Provide point-of-delivery customisation.

• Provide quick response throughout the value chain.

• Modularise components to customise end products and services.

  • There are 6 basis ways to componentised

External Resources
 

1. Pine, B. Joseph II, 1993, Mass Customization, Harvard Business School Press, Boston, Mass.
2. Pine II B J, Victor B and Boynton A C, 1993, Making Mass Customization Work in Harvard Business Review, September-October 1993, pp 108-119, Harvard Business School Press, Boston, Mass.
3. See the Links to External SIM Resources

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