SIM Examples

This section is a list of examples of companies with varying degrees of SIM implementation. Most, but not all, have WWW sites. Whilst there are 4 levels, companies can exhibit traits from more than one level but are only recorded once. Currently there are over 200 examples with a more to come from our resource library.

It is categorised under the 4 levels of sophistication:

• 1: Mass Information
• 2: Mass Presentation
• 3: Mass Personalisation
• 4: Mass Customisation

For a description of the levels see the Customer Relationship Cycle with the SIM Framework.

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External Resources

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• INSIDE1to1 by sending an e-mail or see their subscription web page.

[Overview of Resources] [Key WWW Sites related to SIM] [SIM Example Sites]
[Books, Articles, Newsletters and Other SIM Resources] [List of UK Financial Services Companies] [Other Related WWW Sites]

[SIM Overview] [One to One Marketing] [Mass Customisation] [Interactive Mediums] [STEP Analysis]
 [SIM Executive Summary] [SIM Report] [SIM Project] [SIM Framework] [SIM Methodology] [SIM Illustrations] [SIM Links]

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