Links to External SIM Resources

1. Key WWW Sites Related to SIM

   • Web sites covering One to One Marketing, Mass Customisation, the Interactive Technologies, and the associated Organisational and Technological issues.
      

2. SIM Example Sites

   • This page is a list of examples of companies with varying degrees of SIM implementation. It is categorised under the 4 levels of sophistication as described in the SIM Framework.
      

3. Books, Articles, Newsletters and Other SIM Resources

   • Also includes SIM related Products. For complete WWW SIM sites see items 1 or 5.
      

4. List of UK Financial Services Companies

   • This is a working database that is updated on an ad-hoc basis with an emphasis on banks, insurance companies, and building societies. Most of the information comes from secondary sources. It is in 4 parts.
      

5. Other Related WWW Sites

[Overview of Resources] [Key WWW Sites related to SIM] [SIM Example Sites]
[Books, Articles, Newsletters and Other SIM Resources] [List of UK Financial Services Companies] [Other Related WWW Sites]

[SIM Overview] [One to One Marketing] [Mass Customisation] [Interactive Mediums] [STEP Analysis]
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