Building Banking Relationships
|An online bank with a cleverly thought out Internet strategy has the
potential to become a hub for ecommerce through appropriate linking to carefully
chosen sites. Rather than users coming to a particular bank to bank, banks
should think about providing ancillary services to traditional banking services.
In order for banks to compete online they need to think about expanding and leveraging existing relationships with customers. The transfer from brick & mortar to virtual space has the potential to inflate existing loyalties, it also has the potential to alienate existing customers.
Banks will increasingly have to look at their personalities as opposed what exact services they are offering. In an online world, it's not good enough to provide a good service, in order for businesses and companies to really succeed they have to develop sophisticated relationships with customers. If everybody is offering the same services, customers will look for something "other".
|Banking has always been competitive and different banks appeal to different
people. This is likely to be accentuated online by the individual presentation,
design and interactivity of the Web site. Banks need to carefully plan what
kind of Internet strategy will best suit them in the C21st.
It is inevitable that there will be a surge of banks online who do understand the fundamental needs of the emerging Net elite and they will not hesitate to capitalise on Net users who feel insecure about where their particular bank is headed online.
In an online environment the old paradigm of "banking for life" is not necessarily redundant but banks will have to work harder to achieve the same lifetime loyalty from generation X as they did from the Baby Boomers.
Is mise le meas,
About the Author
Sorcha Ni hEilidhe is the Editor of the NUA Internet Surveys.
NUA Ltd is a vibrant, innovative, Irish company whose focus is in helping progressive organisations adapt to the new environment created by the Internet. We have the management/marketing, design and technical skills to truly understand your unique situation, and to translate that understanding into a successful Internet presence for you.
NUA offers a range of free on-line newsletters - recommended: For a list click here.
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