Brochures, Methodologies, Reports,
Presentations
Where these are available on-line then there is
no selection box as we are no longer posting paper copies excepted where
indicated.
Brochures
Strategic Interactive Marketing
News Update (issued 6 monthly)
What is Process
Management?
Business Specialisation and
Background
Business Philosophy and Approach
Methodologies
Strategic Interactive Marketing *
These are only available
for discussion.
Project Management
*Under development
Business Process
Re-design*
Reports
# Paper copies of larger reports require payment
to cover copying & postage . Tick box and we
will email you an invoice ##.
Strategic Interactive Marketing Report in
Insurance (Executive Summary)
Strategic
Interactive Marketing in Insurance (# paper copies: UK:£50;
Europe:Ecu75; World:$100)
BPR and Organisational Culture (survey
report)
BPR
and Organisational Culture (MBA Dissertation) (# paper copies:
UK:£50; Europe:Ecu75; World:$100)
Published Articles
Customer
Knowledge
(Through The Loop, March
1998)
Turned On, Tuned In - Alan
Cooper welcomes you to the personalised and interactive age
(Internet Business, November 98)
Welcome to the Personalised and Interactive
Age
(WOT Ezine, August 1998)
Customer Knowledge and Mass
Customisation
(Internet Business, April
99)
Itinerary to Mass
Customisation
(Through The Loop, Spring
2000)
When
One Means Many
(Through The Loop, Summer 2000)
Tuning into Lifecycles (Interactive
TV)
(Usable iTV, October 2001)
The New Alchemy? (Mass
Customisation)
(Consultants' Advisory, March
2002)
Presentations
Strategic Interactive Marketing (withdrawn -
see this web site )
eBusiness Strategies - Challenges
and Opportunities
Electronic Business
Europe 2000, The 13th EEMA Annual Conference , London, 21
June 2000
One to One Marketing - What is
it?
eWomen, London, 25 May 2000
New Advertising Opportunities
in the Interactive Age (looks at Digital TV) < as html or
PowerPoint (5MB)
Norwegian Association of Advertisers'
Conference, Oslo, November 1999,
The Consultancy Company, Didcot,
March 2000
Mass Customisation through Component
Based Development
Unicom CBD Conference, November 1997
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