Company Overview

See below for links to Business Background, Philosophy and Approach,
Business Support, Alliances and Associates, Networks, Current & Recent Activities, Contact.

Business Specialisation

[Strategic Interactive Marketing] [Feasibility Studies & Business Development]
[Process Management] [Knowledge Management] [Market Research] [Change]

Strategic Interactive Marketing

Managing Change specialises in Strategic Interactive Marketing particularly within financial services. It is helping organisations to make sense of the opportunities and challenges in the new interactive and often chaotic world of e-business. Projects are set within a strategic context, focusing on the customer and the market place to identify opportunities for value added change.

Managing Change can help you or your clients to:

understand developments with the new interactive mediums and to identify opportunities and challenges for e-business
develop a multi-medium, multi-channel distribution strategy
identify and assess implementation options and issues, including product and supplier evaluation
design and implement new processes, systems, skills, organisational structures and culture.

We can do this using a variety of methods:

market research and assessment
- Riding the Whirlwind is a in-depth research project into the strategic use of the new interactive mediums (such as the Internet, Interactive TV, Mobiles, Kiosks) within the insurance industry. Deliverables include a market led strategic framework for realising 1 to 1 marketing and mass customisation. Read more about the SIM Project and these concepts. There is also a facsimile of a SIM Brochure.
facilitation and workshop sessions
presentations and reports
gap analysis using our SIM Framework
market and business analysis using Peppers & Rodgers One to One Methodology & Toolkit
knowledge audits
business process analysis and redesign
concept designs and market testing
project management.

Feasibility Studies & Business Development

Managing Change has strong skills in the area of feasibility studies and business development.

Typical was the Business Start-up for Basingstoke and North Hampshire Doctors on Call (HANTSDOC) involving market analysis, detailed proposal, design of business processes, organisation and business systems, assessment of delivery options, and supplier negotiation for the provision of a managed service to specified requirements, delivered to contractual performance standards. The Detailed Proposal won a Highly Commended Award in a national competition. Read more about the HANTSDOC Project.

Process Management

Managing Change has strong business analysis skills and where appropriate will
recommend a process approach:

existing processes are analysed to identify opportunities for improvement. Where appropriate, new processes are designed from scratch so as to meet market objectives such as improving customer service, increasing loyalty and share of wallet, maximising life time value, and reducing cost.
in critical process areas, new processes are modelled to maximise their efficiency, minimise cost, and to predict service levels. Modelling can also be used to focus team effort on solutions and to build ownership of the proposals. Systems support includes a computerised tool and an overall methodology.
the strong analytical approach of Process Management is balanced by soft systems techniques and a participating style, helping to achieve a successful implementation. Read more about Process Management.

Managing Change is an associate of ValueAdding.com, a consultancy that also specialises process based change management. In particular, they are expert practitioners in Activity Based Costing and Activity Based Management.

Knowledge Management

Managing Change has formed a close association with the The Knowledge Partnership that specialises in helping organisations transform their Call Centres into Customer Knowledge Centres.

Towards a New World - Add Intelligence to Your Call Centre is a report commission by Nortel Networks
- This Report is a pragmatic guide assisting companies to exploit information within their business so that they can understand the specific needs of their customers. It provides practical assistance, using cases studies to illustrate how companies can transform the performance of their call centres as they evolve towards Customer Care and Customer Knowledge Centres. 5,000 copies were issued by Nortel to their customers.

Market Research

Understanding customer needs, and then meeting those needs profitably, should be your key driver, for without customers you cannot satisfy your other stakeholders. We are an associate of Through the Loop, a forward thinking global market research company that helps companies understand customers in the digital world. It's focus is integrating an intimate analysis of the consumer marketplace with an incisive brand insight.

Change

Change, of course, permeates all of the above. Managing Change advocates a proactive and participative approach - hence the name Managing Change. See below under Philosophy and Approach.

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Contact

Please click here for our contact page.

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