Change cannot happen overnight, rather it must be planned and executed in synchronisation with the changes to marketing, processes and technology. The degree of change and the techniques used depends on the current organisational culture and competencies. Culture change cannot be easily mandated. In some cases the most expedient action may be to establish a new green field site, or to outsource. However, this once again raises the issue of process interfaces.
These are issues that arise in all major change initiatives. It is one of the major business challenges of the late 20th century which critically needs to be addressed in the wake of globalisation and accelerated technological progress. Fortunately it is a subject that has been the subject of some major research studies and development initiatives, including those led by the following people:
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